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Outreach in the Digital Age

Marketing and Social Media Strategies to Engage the Public

Emerging technologies and social media tools have opened new channels of communication to access and engage diverse groups of different ages and backgrounds. Whether through Facebook, Twitter, or online interactive websites, communications in transportation are undergoing a revolution. Outreach in the Digital Age will highlight how different agencies are using these outreach tools to reach new audiences, share information, collect feedback, and improve the public’s perception of an agency’s transparency and effectiveness.