Robin Lester Kenton serves as the Director of Strategic Communications for the New York City Department of Transportation (NYC DOT). In her role, she oversees all of the agency’s public safety campaigns, as well as its social media sites. Under her leadership, NYC DOT has become one of the City’s leading agencies in engaging the public via new media. She takes pride in bringing the work of the DOT to life for the public in creative ways, highlighting the infrastructure that keeps the city running and eliciting feedback to expand and enhance the community process. She also sits on the Social Media Advisory and Research Taskforce (SMART) for the City of New York, charged with developing citywide policy for the use of social media as well as mentoring agencies in its adoption and use.