Wayfinding elements should be clearly placed at regular intervals, especially at confusing areas and at decision points, where potential riders choose a transit route and travel path to access transit.
Name stops, stations, and destinations to reinforce brand and recognizability. At locations with multiple lines or stops, name all the stops for a geographic element and provide platform letters or numbers to distinguish boarding areas.
Place wayfinding in visible and predictable locations, such as overhead or at eye-level.
Wayfinding should show both the number/name of a route and its direction/destinations.
Distinctions among frequency are more useful to passengers than distinctions among modes. On maps, provide distinct thicker lines or bolder colors for frequent services. Match color, icons, and names across the system.
All wayfinding signage and materials should be consistent with regional or agency brand; using consistent logos, colors, and fonts reinforces visibility and identity.
Include tactile or audible cues, providing directional guidance at decision points and signs confirming the route taken, especially in confusing or difficult-to-navigate areas.
For station-area destinations, indicate direction and travel times in easily understood units, such as blocks or approximate walking time.