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Controlling the Narrative: Communicating for Results

Communications matters. Messaging can be the difference between a ‘controversial’ policy or program, and one with critical buy-in from a supporting public.

From Vision Zero interventions, to protected bike lanes, to transit-priority streets, change on the ground requires influencing perception and understanding behavior. It’s not enough to explain why a change makes the most rational sense on the street: it’s necessary to connect, meet your audience where they are, and bring them along with a new street paradigm.

In this interactive workshop, see how effective communications builds the support needed to sustain momentum on the ground. From earned to social media, your message is the medium, and getting it right can be the key to unlocking a permission slip for continued movement on your agency’s goals. Walk away with the tools to see which messages resonate, how to keep control in an interview, and the long term strategies that effectively shift the narrative and sustain momentum through the noise of the day-to-day media cycle.

Fee: $175; includes breakfast
3.0 credit hours