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Afternoon Plenary – C’mon and Take a Free Ride: How Pricing Shapes Travel Decisions

Experts in transportation, behavioral economics, congestion pricing, and transit equity will look at how pricing affects the decisions people make—in ways rational and not. Join us as we look at people and how they really react to cues in their environment, using the lens of behavioral economics, and what these insights mean for building more efficient, sustainable, and equitable streets and cities.

We’ll also work to answer the question: Should we put a price on it? And how?