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Strategic Communications: How to Reap Dividends from a Successful Marketing Strategy

Marketing pays dividends. Establishing a tone, making a strategic communications plan, and sticking to it, helps agencies set the media narrative, building public trust, and eventually support for new initiatives. But where to start?

In this session, hear from the operator of Indego on how they work with Philadelphia’s passionate creative community to build stories on Instagram about biking and the city’s bike share system; from LA Metro, which takes a data-driven approach to granularly target messages to the right audience; and from Bike Arlington, which has worked to transform the image of bicyclists from spandex-clad road warriors to everyday neighbors.