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Changing Behavior and Achieving Mode Shift Goals

For decades, the default transportation choice for many people has been driving a privately owned vehicle, often alone. Today, in order to meet sustainability goals, revitalize downtowns, improve public health, and reduce commuting time, cities and their partners are pursuing policy initiatives to change the status quo in transportation. In this session, panelists will discuss strategies to change the perception of car ownership and the single-occupancy vehicle trip as the default way to get around town, and efforts to increase shared use mobility as a convenient, attractive transportation choice.