As former New York City Transportation Commissioner Janette Sadik-Khan notes, NYC is a city of 8.4 million people and 8.4 million traffic engineers. In all cities, everyone has an opinion, and conversations about transportation can quickly become emotive. Communicating a sustainable transportation vision and articulating specific project benefits, timelines, and compromises to the public requires a strategic communication strategy and an understanding of the public perspective. Similarly, the media plays a crucial role in disseminating information and raising public awareness. How can cities collaborate with local media to achieve common goals? What are the best strategies for communicating potentially controversial topics? This panel features a dynamic discussion about articulating transportation.