Urshula’s approach to design is informed by a multidisciplinary background that includes architecture, anthropology, communications, public policy and social history. Her background serves well P+A’s diverse projects and clients—they include archives, architects, artists, city agencies, foundations, libraries, magazines, museums, publishers, and universities.

Prior to founding P+A she was a research fellow at the Center for Women in Government, SUNY, Albany, writing and organizing summits on asset accumulation and food security in low-income communities. Urshula has also written for I.D. and Print magazines. She has taught at CCNY, The Cooper Union, Parsons and Pratt and has been a speaker at CFA/AIANY, Columbia University, NeoCon, NYU’s Integrated Technology Program, Sotheby’s Institute, SUNY Binghamton, Tufts, and Yale.

Urshula received an MA from the New School Graduate Faculty, an MFA from the University of Pennsylvania and a BFA in General Studies from The Cooper Union for the Advancement of Science and Art.