In January of 2012, Martha was hired as the director of The Green Lane Project, a new effort of the Bikes Belong Foundation to catalyze the installation of cycle tracks and related state-of-the-art bicycle facilities in U.S. cities. Previously, she spent 7 years managing GO Boulder, the City of Boulder’s innovative program to make it easy to bike, bus and walk. She headed up the America Bikes campaign in Washington DC from 2002 to 2004, focused on the reauthorization of the transportation bill. That effort created the federal Safe Routes to School Program and coined the term “Complete Streets.” She also spent seven years as the Executive Director of statewide advocacy group Bicycle Colorado.