Chris Bruntlett is an Architectural Designer who has always used the humble bicycle to get around. After moving to Vancouver in 2007, he saw officials focusing their efforts on bicycle policy and infrastructure, while continuing to overlook a critical third prong of increasing ridership: marketing the cycling lifestyle. Seven years later, he co-founded Modacity with his partner Melissa, a creative agency that through their work as writers, filmmakers, photographers, and speakers inspires “healthier, happier, simpler forms of urban mobility.” Their stories of emerging bike cultures around the world have been featured in Momentum Magazine, Grist, Spacing, and the Huffington Post.