How to Engage the Public in Discourse of Health, Physical Activity and Transportation
While a growing amount of research suggests that there are strong links between active living and transportation, translating research into real, everyday choices remains a challenge. Healthy Lifestyles and Transportation Choice will focus on how to transition the discourse of public health and transportation from facts and figures to active public engagement and targeted outreach. How can cities streamline their messaging on active transportation and should these campaigns address health directly or indirectly? What are the major practical and psychological deterrents to active transportation choices and what policies might help shape and influence these choices in the future?