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Speaker

Saba Long

Title: Founder, Obelisk Strategies
NACTO Title: Speaker, Designing Cities Conference
Saba Long

Saba Long is the founder of Obelisk Strategies, an Atlanta-based public relations agency with a focus on civic and corporate communications strategy.

With more than a decade of experience, she has provided communications expertise to numerous political campaigns and ballot initiatives, counseled tech startups, and served as a liaison for a White House advisory panel on infrastructure and cybersecurity.

Saba has worked on nearly every major transit referenda in metro Atlanta since 2010, bringing transit back to Clayton County and expanding MARTA service in the city of Atlanta. She served as a contractor and consultant for MARTA, providing media relations and executive communications to then-CEO Keith T. Parker.

She is a founding member of the MARTA Army, a citizen-led initiative to improve the transit ridership experience. The Army’s most known initiative, Operation TimelyTrip brought route information to popular MARTA bus stops that lacked relevant signage and was instrumental in helping the agency improve the bus customers’ experience. In its 2019-2020 budget, MARTA has announced this will be the “Year of the Bus.”

Saba has also served on the boards of the Atlanta Bicycle Coalition, PEDs, and the Atlanta chapter of Young Professionals in Transportation.