Q: How can agencies make the case for improvements for people walking and biking?
A: With the power of photography!
Why images? Photos are easy to understand: a human processes images 60,000 times faster than text. Clear imagery, especially before-and-after photos, concisely communicate problems and solutions and can dramatically demonstrate the transformation of a street. They’re easy to take, too.
In this webinar, hear from Heidi Wolf, who first started NYC’s Official Project Imagery program in 2007, which now helps existing staff photograph over one hundred projects every year.
Join us to learn how to create a scalable photography program (one that requires no additional staff and minimal funding) that focuses on taking powerful images, why before/after images are so important, and the challenges that agencies may face. This webinar is practical: you’ll learn to take great photos after it!