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Major Events: Catalysts for Investment in Everyday Mobility

Major events, like the Olympics, the World Cup, the Super Bowl, or the megaconference South by Southwest, can shape and reshape not just a city’s identity, but its physical infrastructure and mobility capabilities.

In Los Angeles, sweeping strategic planning and an impressive slate of major capital projects will remove mobility barriers, enable easier travel, and accommodate a much wider variety of trips in time for the Olympics in 2028—with a transportation legacy that will last for decades longer.

In Minneapolis, the first city to host a Super Bowl in the heart of downtown, and in Austin, which sees its population swell as it hosts SXSW each spring, improvements in the pedestrian realm provide both opportunities and challenges for hosting a large high-profile event: with many residents living downtown, pedestrian circulation has to be carefully planned for, monitored, and accommodated.