Array
(
    [_edit_lock] => Array
        (
            [0] => 1478206119:61
        )

    [_edit_last] => Array
        (
            [0] => 61
        )

    [city] => Array
        (
            [0] => Seattle
        )

    [_city] => Array
        (
            [0] => field_551aeffe6270b
        )

    [state] => Array
        (
            [0] => WA
        )

    [_state] => Array
        (
            [0] => field_551af0136270c
        )

    [eventDateTime] => Array
        (
            [0] => 2016-09-26 16:00:00
        )

    [_eventDateTime] => Array
        (
            [0] => field_555e1f35de8db
        )

    [eventEndTime] => Array
        (
            [0] => 2016-09-26 17:30:00
        )

    [_eventEndTime] => Array
        (
            [0] => field_5568b1b3140e1
        )

    [event_speakers_and_documents] => Array
        (
            [0] => 4
        )

    [_event_speakers_and_documents] => Array
        (
            [0] => field_556c951843915
        )

    [program_link] => Array
        (
            [0] => 
        )

    [_program_link] => Array
        (
            [0] => field_57236f5eca180
        )

    [link_to_a_conference] => Array
        (
            [0] => 19143
        )

    [_link_to_a_conference] => Array
        (
            [0] => field_57236f43ca17f
        )

    [publication_link] => Array
        (
            [0] => 
        )

    [_publication_link] => Array
        (
            [0] => field_57236bb3c6ac9
        )

    [treatment_link] => Array
        (
            [0] => 
        )

    [_treatment_link] => Array
        (
            [0] => field_57236f73ca181
        )

    [registration_link] => Array
        (
            [0] => 
        )

    [_registration_link] => Array
        (
            [0] => field_555e1fa7e3974
        )

    [associated_presentation] => Array
        (
            [0] => 
        )

    [_associated_presentation] => Array
        (
            [0] => field_555e1fbbe3975
        )

    [_yoast_wpseo_primary_event-type] => Array
        (
            [0] => 231
        )

    [_yoast_wpseo_content_score] => Array
        (
            [0] => 30
        )

    [_wp_old_slug] => Array
        (
            [0] => strategic-communications-reap-dividends-successful-marketing-strategy
        )

    [associated_presentation_copy] => Array
        (
            [0] => 
        )

    [_associated_presentation_copy] => Array
        (
            [0] => field_5797a4d80400e
        )

    [associated_presentation_copy_copy] => Array
        (
            [0] => 
        )

    [_associated_presentation_copy_copy] => Array
        (
            [0] => field_5797a4dc0400f
        )

    [access_recording] => Array
        (
            [0] => 
        )

    [_access_recording] => Array
        (
            [0] => field_579270ad6bc60
        )

    [event_speakers_and_documents_0_person] => Array
        (
            [0] => 15037
        )

    [_event_speakers_and_documents_0_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_0_person_title] => Array
        (
            [0] => Manager, Bloomberg Associates
        )

    [_event_speakers_and_documents_0_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_0_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_0_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_0_file] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_0_file] => Array
        (
            [0] => field_556c954e43918
        )

    [event_speakers_and_documents_1_person] => Array
        (
            [0] => 22353
        )

    [_event_speakers_and_documents_1_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_1_person_title] => Array
        (
            [0] => Marketing & Community Relations Manager, Indego
        )

    [_event_speakers_and_documents_1_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_1_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_1_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_1_file] => Array
        (
            [0] => 23225
        )

    [_event_speakers_and_documents_1_file] => Array
        (
            [0] => field_556c954e43918
        )

    [event_speakers_and_documents_2_person] => Array
        (
            [0] => 22901
        )

    [_event_speakers_and_documents_2_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_2_person_title] => Array
        (
            [0] => Program Director, Bike Arlington, Walk Arlington, Capital Bikeshare (Arlington), Arlington County
        )

    [_event_speakers_and_documents_2_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_2_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_2_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_2_file] => Array
        (
            [0] => 23227
        )

    [_event_speakers_and_documents_2_file] => Array
        (
            [0] => field_556c954e43918
        )

    [event_speakers_and_documents_3_person] => Array
        (
            [0] => 22906
        )

    [_event_speakers_and_documents_3_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_3_person_title] => Array
        (
            [0] => Director of Social Media, LA Metro
        )

    [_event_speakers_and_documents_3_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_3_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_3_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_3_file] => Array
        (
            [0] => 23228
        )

    [_event_speakers_and_documents_3_file] => Array
        (
            [0] => field_556c954e43918
        )

)

Designing Cities 2016: Seattle Schedule Strategic Communications: How to Reap Dividends from a Successful Marketing Strategy

Strategic Communications: How to Reap Dividends from a Successful Marketing Strategy

Sep 26, 2016

9/26/16 4:00 pm - 5:30 pm

Seattle, WA

Marketing pays dividends. Establishing a tone, making a strategic communications plan, and sticking to it, helps agencies set the media narrative, building public trust, and eventually support for new initiatives. But where to start?

In this session, hear from the operator of Indego on how they work with Philadelphia’s passionate creative community to build stories on Instagram about biking and the city’s bike share system; from LA Metro, which takes a data-driven approach to granularly target messages to the right audience; and from Bike Arlington, which has worked to transform the image of bicyclists from spandex-clad road warriors to everyday neighbors.

Event Speakers

Seth Solomonow

Seth Solomonow - Manager, Bloomberg Associates

Kiera Smalls

Kiera Smalls - Marketing & Community Relations Manager, Indego

Indego: Strategically Communicating by Engaging a Community (PDF)

Henry Dunbar - Program Director, Bike Arlington, Walk Arlington, Capital Bikeshare (Arlington), Arlington County

Arlington Passages: Marketing Everyday Biking (PDF)

John Gordon

John Gordon - Director of Social Media, LA Metro

LA Metro: Data-Driven Marketing (PDF)

Array
(
    [_edit_lock] => Array
        (
            [0] => 1478206119:61
        )

    [_edit_last] => Array
        (
            [0] => 61
        )

    [city] => Array
        (
            [0] => Seattle
        )

    [_city] => Array
        (
            [0] => field_551aeffe6270b
        )

    [state] => Array
        (
            [0] => WA
        )

    [_state] => Array
        (
            [0] => field_551af0136270c
        )

    [eventDateTime] => Array
        (
            [0] => 2016-09-26 16:00:00
        )

    [_eventDateTime] => Array
        (
            [0] => field_555e1f35de8db
        )

    [eventEndTime] => Array
        (
            [0] => 2016-09-26 17:30:00
        )

    [_eventEndTime] => Array
        (
            [0] => field_5568b1b3140e1
        )

    [event_speakers_and_documents] => Array
        (
            [0] => 4
        )

    [_event_speakers_and_documents] => Array
        (
            [0] => field_556c951843915
        )

    [program_link] => Array
        (
            [0] => 
        )

    [_program_link] => Array
        (
            [0] => field_57236f5eca180
        )

    [link_to_a_conference] => Array
        (
            [0] => 19143
        )

    [_link_to_a_conference] => Array
        (
            [0] => field_57236f43ca17f
        )

    [publication_link] => Array
        (
            [0] => 
        )

    [_publication_link] => Array
        (
            [0] => field_57236bb3c6ac9
        )

    [treatment_link] => Array
        (
            [0] => 
        )

    [_treatment_link] => Array
        (
            [0] => field_57236f73ca181
        )

    [registration_link] => Array
        (
            [0] => 
        )

    [_registration_link] => Array
        (
            [0] => field_555e1fa7e3974
        )

    [associated_presentation] => Array
        (
            [0] => 
        )

    [_associated_presentation] => Array
        (
            [0] => field_555e1fbbe3975
        )

    [_yoast_wpseo_primary_event-type] => Array
        (
            [0] => 231
        )

    [_yoast_wpseo_content_score] => Array
        (
            [0] => 30
        )

    [_wp_old_slug] => Array
        (
            [0] => strategic-communications-reap-dividends-successful-marketing-strategy
        )

    [associated_presentation_copy] => Array
        (
            [0] => 
        )

    [_associated_presentation_copy] => Array
        (
            [0] => field_5797a4d80400e
        )

    [associated_presentation_copy_copy] => Array
        (
            [0] => 
        )

    [_associated_presentation_copy_copy] => Array
        (
            [0] => field_5797a4dc0400f
        )

    [access_recording] => Array
        (
            [0] => 
        )

    [_access_recording] => Array
        (
            [0] => field_579270ad6bc60
        )

    [event_speakers_and_documents_0_person] => Array
        (
            [0] => 15037
        )

    [_event_speakers_and_documents_0_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_0_person_title] => Array
        (
            [0] => Manager, Bloomberg Associates
        )

    [_event_speakers_and_documents_0_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_0_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_0_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_0_file] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_0_file] => Array
        (
            [0] => field_556c954e43918
        )

    [event_speakers_and_documents_1_person] => Array
        (
            [0] => 22353
        )

    [_event_speakers_and_documents_1_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_1_person_title] => Array
        (
            [0] => Marketing & Community Relations Manager, Indego
        )

    [_event_speakers_and_documents_1_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_1_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_1_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_1_file] => Array
        (
            [0] => 23225
        )

    [_event_speakers_and_documents_1_file] => Array
        (
            [0] => field_556c954e43918
        )

    [event_speakers_and_documents_2_person] => Array
        (
            [0] => 22901
        )

    [_event_speakers_and_documents_2_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_2_person_title] => Array
        (
            [0] => Program Director, Bike Arlington, Walk Arlington, Capital Bikeshare (Arlington), Arlington County
        )

    [_event_speakers_and_documents_2_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_2_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_2_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_2_file] => Array
        (
            [0] => 23227
        )

    [_event_speakers_and_documents_2_file] => Array
        (
            [0] => field_556c954e43918
        )

    [event_speakers_and_documents_3_person] => Array
        (
            [0] => 22906
        )

    [_event_speakers_and_documents_3_person] => Array
        (
            [0] => field_556c952743916
        )

    [event_speakers_and_documents_3_person_title] => Array
        (
            [0] => Director of Social Media, LA Metro
        )

    [_event_speakers_and_documents_3_person_title] => Array
        (
            [0] => field_556e2a74eed86
        )

    [event_speakers_and_documents_3_title] => Array
        (
            [0] => 
        )

    [_event_speakers_and_documents_3_title] => Array
        (
            [0] => field_556c954643917
        )

    [event_speakers_and_documents_3_file] => Array
        (
            [0] => 23228
        )

    [_event_speakers_and_documents_3_file] => Array
        (
            [0] => field_556c954e43918
        )

)