Jacqui Swartz is a transportation planner on Vision Zero and Great Streets at the Los Angeles Department of Transportation. Jacqui has over 15 years of experience leading data-driven decision making for urban planning and engineering efforts. Jacqui has worked on various projects creating conceptual design development to improve safety for people walking and bicycling, geo-spatial models for analytical use and data visualization tool to communicate complex information. Her projects range from transit planning, bicycle/pedestrian master plans, traffic calming studies, land use analysis, suitability analysis, travel demand modeling, and corridor studies. She uses GIS and visualization software to strategically balance possibilities with reality. She has presented on topics for effective use of data in urban planning, transportation modeling, traffic calming, and travel analysis.