It can be challenging for active transportation professionals to make the case for pedestrian and cyclist improvements. Often the windshield perspective prevents the public from seeing the benefit of complete streets. Photography is an instrumental tool in demonstrating the value of complete streets: photos concisely communicate problems, they are easy for everyone to understand, and a before/after photo set can dramatically demonstrate the transformation of a street. In this session, learn how New York City Department of Transportation launched an initiative in 2007, Official Project Imagery, to document street transformations. The presentation will teach other active transportation professionals how to effectively incorporate photography in making the case for complete streets and will include a photography workshop of an Austin street redesign project.