Selling more walkable, mixed-use communities on their “livability” is not always enough. Understanding the economic impacts of infrastructure investments is critical not only to gain support for projects from businesses but also to justify such projects when budgets are tight. Measuring economic benefits can also present an opportunity for new funding streams by capturing some of the private value created by those public improvements. Cities will present on-the-ground examples of how they measured the benefits of their projects for surrounding businesses or the larger economy. In particular, presenters will demonstrate how they utilized this data to build project support among the business community and other stakeholders, and how they have leveraged public investments to spur private development and vice versa.