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Managing the Message & Getting Results

Telling the story of your work is tough business: sometimes results are not what you want, or trends aren’t going in the right direction. Or, even during a period of remarkable progress, the media narrative doesn’t always match the reality on the ground.

Communication matters. Messaging can be the difference between a ‘controversial’ policy or program, and one with critical buy-in from the public. In this session, see how effective communications groundwork builds the support needed to boost momentum. Hear from cities that have turned bad news into sustained commitment to policy changes, celebrated previously-controversial projects with strong messaging, and demonstrated the public support – through consistently positive media coverage – for further progress.

Session Format: Presentations, Moderated Discussion