It’s said that you only get one chance to make a good first impression, and for your transit riders, that’s when they go to pay their fare. How transit operators design their fare systems, and how cities support that system, is crucial to running effective transit.
What does a reliable, equitable, and accessible fare program look like? In this session, we’ll go in depth into tools that promote equity, like fare capping and reduced fare programs; tools that simplify complex networks, like regional or inter-agency fare agreements; and physical payment and boarding tools that make transit more accessible and understandable to riders. Making riding easier—and more accessible—through sharp fare policy and payment design unlocks access to your city for all.
Session Format: Visual Presentations & Audience Q&A